Funding Sales & Marketing Automation through Innovation Capability Vouchers (ICV) by SPRING

icv (1)

To encourage more SMEs to embark on their first steps towards capability development, ICV supports SMEs in the adoption and implementation of simple solutions to improve business efficiency and productivity. Each SME can apply up to a maximum of two vouchers to implement productivity solutions out of the available eight vouchers for each SME.

What is funded?

ICV supports the implementation of recommendations from previous consultancy projects as well as simple productivity solutions under the supportable cost categories of (i) equipment & hardware,

(ii) technical solutions & training,

(iii) design & renovation.

With effect from 1 December 2014, the list of non-supportable items has been updated and SMEs are encouraged to take up Integrated Solutions (IS), which are easy-to-adopt packaged solutions that combine hardware and equipment, software and/or training components. There are over 30 Integrated solutions which include the following:

  • Accounting Management System
  • Appointment Scheduling and Booking System
  • Clinic Management System
  • Customer Relationship and Loyalty Management
  • Human Resource E-scheduling System
  • Inventory Management System
  • Project Management System
  • School Management System

Each category has a description and supportable components. For e.g.

Customer Relationship and Loyalty Management:  The system manages a company’s interactions with current and potential customers, and provides a centralised record of all client details and contact history. It provides customer support, case management, knowledge base and membership management (for companies with membership system). The system is able to integrate with Microsoft Outlook and the company’s accounting software. It is able to provide dashboard/reports to allow sales teams to view, analyse and manage sales activities, objectives, leads generated, leads follow-up, etc. efficiently.

You can go to for the full list of IS solutions

How much is funded?

Each voucher is $5000.

Who is eligible for funding?

All local SMEs can apply for ICV if they meet the following criteria:

  • Registered and operating in Singapore
  • Have a minimum of 30% local shareholding
  • Have group annual turnover of not more than $100 million OR group employment size of not more than 200 employees

How to Apply?

Apply online via the ICV Online Portal

For each of the solutions or items to be purchased under the supportable cost categories, SMEs are required to describe in their online application how they are able to achieve at least one of the following outcomes :

  • increase in sales through innovation, and
  • improvement of productivity.

All applications will be processed within 6 weeks upon submission of all required documentations.

To find out more on how you can claim for your Sales CRM, please contact us at +65 6844 3935 or drop us an email at

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