Email Marketing
Email marketing and newsletters
Send newsletters, campaign followups, and individual emails.
Manage and grow your contacts
Gather all of your contacts into a single platform.
Import your existing contacts from a file or another service. Use our contact management features to find and work on your contacts.
View the full history of a contact (from all your marketing and sales channels) on a single screen.
Data driven segmentation
Segment your contacts by their contact data, campaign interactions, activity on your site, interests/social data, and much more. Use segments to explore contacts, send targeted campaigns, and affect automations.
Subscription forms
Add our subscription forms to your web site to allow your visitors to receive your campaigns.
Extensive contact data
From just an email address, we can fetch a contact’s age, gender, location, interests, social profiles, and more.
Create automations (sequences of actions and/or emails) based on contact & behavioral data. Trigger follow up emails based on contacts’ actions, interests, or behaviors on your site.
Split testing
Test different subject lines & email content to see what gives you the most opens, clicks, and highest ROI.
Dynamic content
Add content from your eCommerce platform, embed RSS based data within an email, or add conditional content.
Real-time insights into your campaigns and contacts
Monitor campaign interactions, reactions, contact trends, and more.
Dig into a wealth of reporting options. Keep an eye on specific campaigns, on-going trends, real-time activity streams, and more.
We take the mass amount of interaction, behavioral, and contact based data and make it actionable for you.
GEO Tracking
See where contacts interact with your campaign with our live geo-location tracking system. Determine where contacts live (and visit) and use that data for segmentation.
Complete personalization
Personalize your campaign with your contacts data. Create conditional content within your emails and embed external data based on your contacts preferences.
Custom data fields
Create custom fields to store any type of contact data such as drop downs, text fields, radio buttons, and more. Personalize campaigns or segment your sending based on this data.
Full creative control
If you want ultimate control over your email you have full source editing to modify the HTML and CSS.
Managed deliverability
From authentication to ISP relations, we manage it all. We stay on top of any issues and focus on preemptive actions to ensure emails are delivered.
Hundreds of Integrations
Integrate with WordPress, ecommerce platforms, CRMs, accounting systems, webinars, payment systems, and more.
Campaign Archive
Maintain a public archive of all the past mailings. Let visitors view past mailings, subscribe to lists, and more.
Real-time spam prevention
We constantly analyze all of our users in real time based on hundreds of factors. Keeping poor senders out ensures top deliverability. We despise spam.
Send intelligent emails with dynamic content
A suite of tools to keep your campaigns fresh.
Content that changes
With Inbound Marketing’s content features you’ll be able to easily keep your campaigns current and automatically adapt your content for individual contacts.
Add RSS to campaigns
Pull RSS items into your emails so you always send the freshest content. Insert your most recent blog posts into a newsletter or send out a bi-weekly email with your newest products.
Pull in web pages
Insert any web page directly into your email message with just a URL. Have the HTML editor send with the current version or fetch the live page when it sends.
Adaptive content
Use conditional content to send smarter emails. Adapt your messages to each contact’s demographics, interaction history, or web page visits for truly personalized messages.
Optimize your campaigns for maximum response
Pinpoint exactly what works with your audience.
With split testing you’ll be able to improve and refine your email marketing. Our detailed engagement reports make it clear which version works best so you can find the ideal combination of call-to-action placement, colors, layout, product photos, or any other variable you’d like to test.
Customize your distribution
You’ll have complete control over how many contacts receive each version of your test. For optimum response, you can send the winning version to the majority of your contacts.
Flexible split tests
You’ll be able to test different subjects lines, body content, and sender information. The winning version can be automatically chosen based on click rate or open rate after a period of time you specify.
