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How Closed-Loop Marketing Works and Why Every Marketers Need It

by Admin | Inbound Marketing |

Ever heard of the quote from John Wanamaker (one of the pioneers of marketing), "Half the money I spend on advertising is wasted, the trouble is I

How to Create a Budget for Your Inbound Marketing Plan That’ll Get it Approved

by Admin | Inbound Marketing |

You may have a killer inbound marketing strategy, but it is still useless unless you have the budget to implement it. As you already know - ideas

Beginner’s Guide to Building a Winning Inbound Marketing Team

by Admin | Inbound Marketing |

Isn't it amazing to know that some companies can flush out one great content after another? It would not be wrong to think that companies like

5 Easy Ways to Align Sales and Marketing

by Admin | Inbound Marketing |

As far as I can remember, the topic of marketing and sales alignment has been covered from the dawn of the blogosphere. It seems that every marketing

How to Optimize Your Website and Increase Conversions Up to 4%

by Admin | Inbound Marketing |

In simple terms, a conversion happens when a visitor takes the desired action on your website. It could be simply downloading a white paper,

How to Drive 1,000 Highly Targeted Visitors to Your Website Who Are Ready to Purchase

by Admin | Inbound Marketing |

Ask any marketers what are some of their biggest marketing and sales challenges, and not surprisingly, you'll hear all of them sing the same

How to Craft Your Winning Value Proposition… In Just 5 Minutes

by Admin | Inbound Marketing |

These days, all digital marketers, have an endless supply of tricks, tools, and tactics in our disposal. But I'd like to request you to forget

How to Set Up Proper Sales and Marketing Goals from Scratch

by Admin | Inbound Marketing |

In the first chapter of developing a successful inbound marketing strategy, we discussed several inbound marketing metrics. We discovered how

Let Me Show You How to Properly Conduct an Inbound Marketing Competitive Analysis

by Admin | Inbound Marketing |

In inbound marketing, you often need to rely on competitive research to gain an advantage over your competition. Luckily for you, you don't have

How to Create Customer Journey Maps That’ll Covert Visitors into Paying Customers

by Admin | Inbound Marketing |

Once you've built comprehensive buyer personas, the next step you must follow to create a successful inbound marketing plan is to actually chart

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